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HUSAM HARIS

Experiential Eventologist | Business Strategist | Consultant | Entrepreneur

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ABOUT ME

I am Husam Haris, a business strategist, experiential eventologist, and consultant, with a passion for crafting immersive brand experiences that connect people, brands, and cultures. Over the years, I have built a career at the intersection of experiential marketing, business growth, and innovation, helping brands create meaningful, high-impact engagements.

As the Co-Founder and Chief Operating Officer of The Hanging House (2017 - Present), I have played a pivotal role in transforming it into one of the fastest-growing experiential event agencies in the GCC. Under my leadership, we have delivered high-profile campaigns, including the Nissan Patrol Ride & Drive event across eight GCC cities, the RTA Blue Line Launch in 2023, and the Nissan Kicks Launch in 2025. Additionally, we have pioneered the integration of AI in experiential events, with FIRE, our AI-driven engagement tool, making history as the first AI panelist at Saudi Athar Festival.

Beyond my work at The Hanging House, I have expanded my entrepreneurial journey into new ventures. In 2025, I founded Wastaa, a company dedicated to transforming the way individuals find the right resources for their professional requirements. Wastaa bridges the gap between talent and opportunity, ensuring individuals connect with the right expertise, networks, and services to enhance their careers and business endeavors. Additionally, I have been serving as a Financial Advisor for Golden Unique Spare Parts in Saudi Arabia (March 2022 - Present), helping streamline financial operations and drive growth strategies.

Previously, I worked at Abu Dhabi Islamic Bank (2013 - 2015) as a Senior Business Analyst in the SME Division, where I managed portfolios of up to AED 200 million per month, analyzing business performance, optimizing financial solutions, and driving strategic growth for SME clients. Additionally, I founded Swish (March 2021 - February 2023), successfully launching and closing an investment project. This experience reinforced the importance of focus, strategic prioritization, and commitment—a lesson that continues to guide me in all my ventures today.

With a vision to push boundaries, create meaningful experiences, and drive business transformation, I now offer my expertise as a consultant to help businesses, entrepreneurs, and organizations unlock their full potential.

CONSULTING SERVICES

With years of experience leading businesses and large-scale projects, I offer strategic consulting in:

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Experiential & Event Strategy

Crafting high-impact events and brand activations that leave lasting impressions and engage audiences at a deeper level.

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Business Growth & Scaling

Helping businesses optimize operations, increase profitability, and scale sustainably in competitive markets.

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Brand Positioning & Storytelling

Developing compelling brand narratives that align with market trends and consumer behaviors.

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Innovation & Technology Integration

Implementing cutting-edge AI, digital solutions, and experiential technology to enhance customer engagement.

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Strategic Partnerships & Market Expansion

Connecting businesses with key stakeholders, investors, and industry leaders to expand their reach and impact.

If you're looking for expert guidance in any of these areas, let's collaborate to take your business to new heights.

EXPERIENCE & IMPACT

Co-Founder & COO, The Hanging House

(2017 - Present) – Leading an experiential agency that redefines brand engagement and immersive experiences in the GCC region.

Founder & CEO, Wastaa

(2025 - Present) – Transforming the way individuals find the right resources for their professional requirements.

Financial Advisor, Golden Unique Spare Parts

(KSA, March 2022 - Present) – Providing financial strategy, business insights, and growth advisory for a leading company in the automotive sector.

Founder, Swish

(March 2021 - February 2023) – Successfully launched and closed an investment project, gaining critical insights into business prioritization and strategic execution.

Event Moderator & Speaker

Regularly featured at major industry platforms like The Experiential Planner Expo (EPEX), discussing topics on business strategy, innovation, and event marketing.

Mentorship & Talent Development

Passionate about nurturing young talent, supporting industry growth through mentorship programs, paid internships, and knowledge sharing.

VISION & PHILOSOPHY

I believe in the power of experience-driven engagement—where businesses don't just market products but create moments, build communities, and inspire action. My work revolves around blending business intelligence, creative storytelling, and innovative technology to deliver solutions that drive real impact.

My journey—from launching a business in a 200-square-foot garage to leading multi-million-dollar experiential campaigns—has been shaped by resilience, adaptability, and a constant drive for excellence. I am committed to helping brands, businesses, and leaders navigate challenges, scale their impact, and future-proof their strategies.

Let's Connect

I am always open to conversations about business strategy, experiential marketing, and innovation. Whether you are looking for consulting, partnerships, or an exchange of ideas, let's connect.

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LocationDubai, UAE

Let's create something extraordinary together. 🚀